Bratz. The girls with a passion for fashion

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the legendary dolls that a generation of millennials grew up with

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The girls with a passion for fashion

In mid-2001, MGA Entertainment began producing a series of Bratz dolls. Their creator is Carter Bryant, a former designer for Mattel, the same company that created Barbie. He drew several sketches of sassy, bright-looking and "fashion-crazed" teenage girls.

Carter came to Isaac Larian, the company's executive director, with his idea. Larian was not impressed. But he decided to ask his daughter Jasmine about the sketch. The girl liked the doll.

His daughter's approval prompted Larian to start production

В середине 2001 года компания MGA
Entertainment начала выпускать серию кукол
Bratz. Их создатель — Картер Брайант — бывший дизайнер Mattel, той самой компании-создательницы Барби. Он нарисовал несколько набросков дерзких, ярко выглядящих и «помешанных
на моде» девушек-подростков.

You either buy them all or none of them

But it took some time to get the new dolls on the market. The companies thought that only the blond-haired, blue-eyed Chloe would appeal to consumers.

But Larian was adamant. The dolls came as a set either they would promote all of them together or none. Subsequently, this became a Bratz feature, as it emphasized ethnic diversity.

There were at first 4 characters in the collection: Jade, Yasmin, Sasha, and Chloe

Dress up your bratz

style
idols

Bratz are the Spice Girls of the toy world the sassy, stylish, and original heroines quickly captured the minds of girls around the world. Today, they have become the epitome of self-confidence and progressive thinking, sparking debates about the importance of representation.

At the same time, the style of Bratz corresponds to the general trend of the 2000s fashion comeback, which has been inspiring clothing designers and celebrities for several seasons already.

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A non-commercial project within the framework of the course on layout and animation by Anya Melnik. All materials taken from open sources belong to the authors.

Author of the project is Kuznetsova Daria

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